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BASE OF THE PYRAMID STRATEGIES

Example: Base of the Pyramid launching platform

Challenge
When companies manage to satisfy the real needs of the poorest, development is stimulated. Companies who succeed in doing this in a profitable manner unlock a vast potential. That is the central idea behind the ‘base of the pyramid’ (BOP) concept. But the potential of the BOP markets simultaneously poses a threat to companies in developed markets. If they are not able to meet the needs of the poorest in a profitable manner, companies from developing countries who can will eventually come to the West.

Quote client
“The concept of BoP is appealing, but it is a real challenge to translate that into feasible and effective actions. Triple Value was the first Dutch consultant to identify the opportunities of BoP in and I believe they are still the leading advisor in this field.”