REPUTATION MANAGEMENT

Example: Reputational dimension sustainability

Challenge
Reputation is the sum total of the stakeholders’ perceptions. This implies that a company does not ’own’ its reputation; that is in the hands of the stakeholders.
Reputation is determined by a multitude of interactions. Every interaction that every employee has with stakeholders in particular and the outside world in general makes a potential contribution to the reputation of a company. Considering the vital importance of reputation to shareholder value, reputation management must be a top priority for every staff member. Continuous efforts are therefore required to maintain your reputation by optimising the relations with your stakeholders. And this can not be done without a firm view and robust action plan on sustainability.

Quote client
“Integrating sustainability into our reputation management helped us to steer away from a somewhat isolated corporate communications view.”