TREND ANALYSIS

Example: Context analysis

Challenge
Companies derive their competitive power more from how quickly and effectively they respond to changing circumstances than to their ability to predict the future better than their competitors. Anyone who wishes to respond alertly to changes must first of all be able to accurately pick up external signals.
Many companies still have to learn how to look at their business and their business context through sustainability lenses. With the growing importance of sustainability it is important to appreciate this view.

Quote client
“We thought we were very much aware of the world around us. However, it turned out that our view was somewhat narrow. More was going on that we had thought of.”