VISION

Ambitious: Better than Brundtland

The well known Brundtland definition of sustainable development states that we must meet our present needs without compromising the ability of future generations to meet their own needs. We believe that the bar must be raised higher. Companies which focus on actual progress will not only help their shareholders and the world population to meet their needs, but will also enrich the ability of future generations to better meet their needs. There is no substitute for technological and innovative power and result-driven entrepreneurship. The active harnessing of this power to achieve genuine progress is what sustainable entrepreneurship adds to ’straightforward entrepreneuring’.